Hypnotherapy in Minnesota – 2007




Winona, Minnesota

Published – Monday, August 27, 2007

Weekly job profile: Hypnotherapist taps into subconscious

By Amber Dulek / Winona Daily News




Mario Einsman taps into the hidden channels of his patients’ subconscious to squash phobias.

The certified hypnotherapist does not dangle watches in front of people’s face or have them count

back from 10.

He uses inflections of his voice tolead patients to a comfortable place

in their imagination, where thepower of suggestion can drastically

change lives.


The unconscious is like a digital

system, Einsman said. Fromreligious upbringing to parental philosophies, he said, everything

gets programmed into theunconscious.

Hypnotherapy is just one tool in the therapist’s tool box, he said:

Basically, hypnosis is working about the unconscious mind. Daydreaming

is another term for hypnosis. People do it while driving on a highway.

You need a master’s degree to practice. There’s no licensing in Minnesota,

but you need 35 hours of continuing education every year. Hypnotherapy is

in the growing field of alternative medicine. Many hospitals have one on staff.

I work about 25 hours a week and I see all walks of life like you wouldn’t believe.


It blows me away of all the different phobias we can have just about driving.

Most people I see nowadays come in for phobias and habit issues like

smoking, eating and pain. All these habit issues n smoking, drinking, eating,

shopping, gambling n are all a coping mechanism.

Like with near-drowning experiences, some develop a phobia and others

don’t. The unconscious is there to protect you, much like breathing, blinking,

walking, talking and chewing.


There are a lot of misconceptions, like I’ll get stuck in hypnosis or that the

hypnotherapist will make them do things they don’t want to do. If I ask

someone to rob a bank and to forget that I asked, that’s not going to

happen. I give a recording of the hypnotic part of the session for the patient

to take home for reinforcement.


The main thing is the focus of attention. Only with children do I use a watch

because that’s their expectation. You can look at a spot on the wall, book or

flashing blue light. I sometimes play background music like ocean waves.

The hours are stable and it’s structured with hour appointments.

perks to being a therapist, except you want to be a therapist.


One interesting case I had was this 48-year-old who wanted a driver’s license but was too terrified to go through with it. Turns out when the patient was 15they had been in a car accident three times, which created this phobia thatcars hurt them. The unconscious developed a defense mechanism. In

hypnotherapy, I’ve got to talk a deal. I told the patients’ subconscious that if you look both ways two times not only will you be safe, but so will others.


This story is part of a weekly profile series in which area residents talk about

their careers.



Contact: Linda Alexander, Clinical Hypnotherapist, Glasgow on 0141 632 1440 and 07875 493 358, also linda.alexander@talktalk.net

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